The real question we’re getting down to is…
If I spend time and money on creating a blog and driving traffic to it… how do I see a positive ROI?
Well let’s go over the four primary reasons it can work for your business.
(And the changes you need to make on your current site.)
You’re adding value
A lot of business websites are just promotional. Simply telling visitors about the company. With very little educational or customer focused content.
If you write blog posts to answer your customers most common questions and objections you’re actually meeting customers where they are at. Answers to questions they already have. So if your customer goes to 3-4 sites including yours – You’re automatically standing out as your actually helping instead of just promoting.
No matter what you’re doing you have to think like the customer not your company. Customers don’t care about your company. They care about what you can do for them.
= Standing out from your competitors
Becoming a trusted advisor
The goal is to write articles and create content around your industry to demonstrate that you understand the customer and can help them meet their needs. It’s as simple as that.
People will become familiar with your company and trust them when it’s time to purchase.
You’ll find that your sales cycle becomes shorter because customers get to know you and already answered many of the questions they’ll have for you.
= Shorter sales cycle
Improving your SEO (more people will find your site)
SEO of the past is gone. No longer does hiring a company to provide a bunch of spammy backlinks to your site, work.
It’s all about creating great content consistently. The more articles you have on your site, the greater likelihood you’ll show up in Google searches.
= More traffic, more leads
Follow up and better retention
When you have a blog you’re going to want to have a way to collect email addresses (lead magnet) [link]. Whether this is through a simple updates request, white paper, or email course you have to implement something.
You’ll convert at least 2% of all your traffic to give you their email address.
From there you can follow up with those people as much as you would like.
= Repeat customers
