I talk to a lot of business owners who struggle to get traffic to their site.
The issue is that it’s left up to chance.
Not much thought is put into it and simply it’s forgotten about and brushed aside.
It’s easy to build your site. Think about SEO and then hope that it works.
Traffic is huge!
It’s the critical piece.
You can’t afford to do that. If you want to consistently generate LEADS from your website
So to generate more traffic we need to ask the question…
#1 How can you improve search traffic?
#2 Where else can you get traffic from? (for free)
It can’t be from spammy “system”
Some type of black-hat concept. There has to be more than that.
The secret is simple:
Create new relevant content consistently. (hint: once a month isn’t enough)
Answer those questions that customers are continually asking.
Creating content that people are looking for.
You’ll find that some if not most of your traffic will come from what is called
“long tail” keywords.
A short tail keyword would be
“remodeler Jacksonvilel FL”
A long tail is:
“1980’s home kitchen remodel jacksonville fl”
#2 Where else can you get traffic from? (for free)
Free traffic is great right!
But it’s hard to find.
Why – Because it needs to be relevant
You can’t just find random people to come to your site.
It needs to be targeted potential customers.
Where can we find that?
Social media 🙂
Sorry not the big surprise you were probably looking for.
PLEASE – don’t tune out yet. I want to share a couple surprising things around this.
How do you turn social media into more traffic to your website?
- Find and connect with you customers.
- Get customers onto your social media.
- Post content they’re interested in.
We already talked about answering their questions.
This content is on your site…
So promote that on your social media.
PROMOTE IT!!
Seriously use social media to promote this great content.
Don’t be ashamed of it.
Posting links to random articles and viral content is pointless.
You need to have an effective ROI on your social media.
