Although I’m not personally to excited about this topic I feel like it’s a question a lot of folks are getting stuck on.
So you’re thinking about your website and one thing that keeps coming up when you talk with different web developers is CMS. But you’re the business owner not a web expert, how are you supposed to know what’s best?
First off. What is a CMS?
CMS stands for Content Management System.
A content management system is a program that allows you to publish, edit and modify content from a back end admin interface.
There are hundreds… if not thousands of CMS’s out there but what is right for you? You the business owner who are trying to build a website that generates leads for your business.
This is probably what you’re going to hear…
- Custom Solution
WordPress is one of the most commonly used CMS’s out there (more than 50% of CMS users prefer WordPress.) It started out as a blogging platform but has really positioned itself as the leader in management for any website. With one of the largest ecosystem of plugins and add ons WordPress can become everything from a social media platform to an e-commerce store. But really one of the biggest advantages is that since it is so widely used if you’re looking to integrate with any other software products they likely integrate with WP. And if you ever have to switch web providers it’s very easy to find someone who is familiar with WP and can help you with your site.
Joomla is another popular and powerful CMS. It’s somewhere in-between WordPress and Drupal for technical difficulty. From social networks to e-commerce stores you can create some nice experiences using Joomla. It’s hard to tell you one’s better than the other. If you’re going to be working .
Although one of the most powerful tools it’s also one of the most difficult to use. If you as the business owner want to be able to work on your site on your own this is probably not for you. You need to know a little of HTML and PHP to feel completely comfortable. The advantage is it was not built with an emphasis on blogging but for the entire experience. That being said there are some great sites built on Drupal.
If you’re web developer offers you a custom solution… Here is my personal opinion. I’m not a big fan of this option. Why? Because if you need to switch providers or anything happens you might be put in a difficult situation. Although it might be possible to work with, it’s not ideal because the new provider will have a learning curve or want to switch you to the CMS they are most familiar with.
Although every site, business, and company has different requirements the most common CMS we use here at Cordie INC is WordPress. Why? Because we can build beautiful responsive websites that can be updated and maintained by anyone, no matter their technical ability. WordPress also can provide a fantastic SEO experience straight out of the gate but with added on plugins it can be even better.
**That being said. It’s really more about personal preference than anything else. If you like the web provider, have seen their work, and feel like they’re a good fit. Go with what they have to say. They’re the expert and should hopefully have your best interest in mind.
Here’s the deal though folks
The platform isn’t the big issue…
The issue is the copywriting and call to actions.
If it’s not creating leads and customers.