So how much should you expect to pay for a new website.
The part in the sales conversation when you’re pleasantly surprised
or shocked and ready to turn and run.
But how much should a website cost?
$10,000, $2000, or $200????
Here’s the truth – All of those answers are correct.
The answer is figuring out what is right for you…
EDIT – THESE ARE NOT SET IN STONE PACKAGES OR OUT OF THE BOX OFFERS. THESE ARE SIMPLY IDEAS ON WHAT YOU CAN EXPECT TO SPEND. TO GET A BETTER IDEA PLEASE CONTACT YOUR LOCAL WEBSITE/MARKETING EXPERT. (if you don’t have one click on the free assessment and I can help you out)
When does a website cost $10,000?
Are you looking for a consistent source of leads that you can turn into a paying customers?
Then you need, you must, invest in your online lead generation SYSTEM.
It needs to be more than a “website”.
It’s a tool that feeds customers to your business. If you’re building a system. And creating the back end the creates leads and then nurtures them into paying customers – that means you need a $10,000 website.
Seem like a lot?
Let’s look at the numbers – How many customers do you need to come through you website to pay off?
Do you know your customers Lifetime Value (LTV)
Does it only take 10 customers to break-even on that system?
$10,000 is an investment and a commitment.
It’s a commitment to your long term success.
If you’re company has an annual revenue rate of more than $1 million you need to think about investing in your online lead generation system at this level.
**Not all $10,000 at once but over the course of 6-12 months.
Here’s what to expect:
- Expect a fully built and mobile optimized website. (responsive design)
- Built upon a fully customizable and editable content management system. (CMS such as WordPress, Joomla, Drupal, etc)
- Help with creating premium content to generate leads.
- A backend system to send leads a sequence of emails.
- Help with copywriting and the marketing content on the site.
- An integrated blog built directly into the website CMS.
- Optimized for search engines both on page and off page.
- Making sure all social media profiles graphically and content wise correlate with your brand
- Ensuring all directory listings are optimized for search
When does a website cost $2,000?
Are you looking to get a fresh site. You’re feeling out dated and it’s not generating the response you’re looking for.
For $2,000 you can definitely take care of those issues. Don’t expect an all inclusive system and everything taken care of for you however. Expect some leg work and be willing to put in some time in creating your system
Again it’s an investment in a system that will generate leads.
It needs to be more than just an “online business card”
Here’s what to expect:
- Expect a fully built and mobile optimized website.
- Built upon a fully customizable and editable content management system. (CMS such as WordPress, Joomla, Drupal, etc)
- On page Search Engine Optimization.
- Help with copywriting and the marketing content on the site.
What is a $200 website? (and how to get one)
Just starting out? Have a low budget?
You want a website to feel credible, but don’t have the budget to get something custom built.
There are some simple solutions out there. You can hack something together really quickly that will give you the look of a more expensive website.
Try to put up a simple WordPress template.
Go to sites like:
themeforest.com
wpzoom
There you can find a template. Edit the content and images to suit your needs.
And if you need help you can find someone who can install it on Odesk. Post a simple job saying you’re looking for someone to install and edit a WordPress theme.
Oh and if you don’t have a domain or hosting check out one of these sites Godaddy or Bluehost. (One click WordPress Install.)
