Some people I talk to don’t believe that people would fill out forms on their websites. That offer or giveaway would never get filled out. Right?
Your target audience is people over the age of 50. What’s the point of creating an online lead generation system when you don’t believe your visitors would fill out a form.
I’m here to tell you it’s not true.
Simply not true.
People of all ages fill out forms and are interested in offers.
How do I know this? Because it happens on this website every day.
My target audience is business owners and marketing managers between the age of 35 – 60 years old. The truth is I get people to fill out forms for offers and into the “sales funnel” daily.
And I’ve helped other businesses do this as well.
So if you don’t believe you can create a premium offer on your website and get visitors to put in their information.
I have a challenge for you.
The easiest way prove me wrong is to run a test. Just a quick one. But it might take awhile to put together a guide so I have a shortcut. And although it might not convert as well as a great piece of content -it’s a start.
Come up with an easy offer – Free item, % off, Gift Card…
Put it up on your site and you’ll start to convert 2-4% of all traffic into contact info.
Test it. If it doesn’t work let me know and I’ll help you create something that does.
(seriously, call me and I will – 508-358-1703)
