Social Media
We all love social media and so should your business.
Let’s talk about one of the easiest ways for your business to
There are two ways to utilize Facebook. One is to build your brand and interact with customers and the other is to utilize Facebook Ads to make customers aware of a sale or event. After we have worked so hard to build a fantastic brand and develop a website that really converts visitors into customers it only makes sense to continue on with your image and brand through Facebook.
Facebook advertising is becoming a fantastic alternative to other online marketing as it’s low expense and high return. Not only can you utilize it to grow your following but also to direct people to webpages or to target posts and offers that you can specify.
I have used Facebook ads to effectively promote giveaways, events, special sales, all cheaper than any alternative print advertisement options.
What’s the process?
– Establish goals
– At the beginning of each week we set up the plan for the week and get all the posts edited and approve.
– We then post and interact with fans throughout the week measuring what works and what doesn’t to adjust our plan.
– Once a month we take a look back what we accomplished in the previous month and see where we want to go in the next month
– We also adjust our plan based on sales and events we want to promote through paid advertisement