Call to actions on websites are changing. I don’t know if you’ve been noticing the trend but I have. It used to be that white papers or resource docs where the hottest way to collect email addresses. But lately I’ve noticed email courses trending and personally feel like it’s the best way (when possible) to
Thinking about building a website or redoing a current one? These are the questions you MUST ask yourself before investing in a new site. The absolute worst thing you can do when redoing or building a new website is to invest your time and money without asking yourself the right questions. You’ll end up with
I want to tell a story. Because there are some MASSIVE concepts that are killing your online lead gen. It’s the reason you only get a couple calls or emails from your website. It’s why you believe your website is simply a business card. Just today I was looking to find a new insurance provider.
I’m sure you have Google Analytics set up on your site. If not you need to set it up TODAY! https://support.google.com/analytics/answer/1008080?hl=en But what does it all mean? And how do you know what the numbers mean? You could be getting a ton of great traffic and converting none of that into PAYING customers. But you wouldn’t know it if
The answer I have for you is – CONTENT There is no special “secret sauce” or industry trade secret. Nothing that I can do on your site that will instantly pull you to the top of the Google lists. Sorry but that’s the truth. Here’s what you can do to improve your search rankings.
