If you’re on a mission to create amazing content for your audience one question you’re probably asking yourself these questions… * What type of media will they consume (written, audio, video)? * What should it be about? * How long should it be? * How often should I product content? * Who do I
I’ve always been a big proponent of growing an email list. And I honestly haven’t heard of anyone who isn’t. So once you have that little email capture widget on your site what now? Just send them emails when you have a special? or a weekly newsletter? NO! That’s way to much work. I’m a
Call to actions on websites are changing. I don’t know if you’ve been noticing the trend but I have. It used to be that white papers or resource docs where the hottest way to collect email addresses. But lately I’ve noticed email courses trending and personally feel like it’s the best way (when possible) to
#1 – Unclear headline. Not only what you do but why I should choose you over your competitors. Gone are the days when you can be generic and rely on being the only option. Competition is fierce and you have to make let visitors know you’re the better option. Because you can guarantee they’re going
The real question we’re getting down to is… If I spend time and money on creating a blog and driving traffic to it… how do I see a positive ROI? Well let’s go over the four primary reasons it can work for your business. (And the changes you need to make on your current site.)
